DATA MANAGEMENT

B2C customer journeys tend to be spread across multiple channels.

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Here’s how a CRM can support B2C multi-channel experiences: Omnichannel Communication: Single Customer View: Improved Customer Experience: Here are some additional […]

B2C customer journeys tend to be spread across multiple channels. Read More »

A segmentation strategy is a marketing technique that divides a broad target market into more specific categories.

CRM SOLUTIONS / Emmanuel Brand

Groups based on shared characteristics. This allows you to tailor your marketing messages and offerings to resonate better with each

A segmentation strategy is a marketing technique that divides a broad target market into more specific categories. Read More »

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